Viewing posts from: November 2018
ict4silver workshop ideable

Ideable participates in the ICT4SILVER european workshop on local SME development experiences

Blog, Evento / 30.11.2018

The next ICT4SILVER workshop will receive testimonials from local companies and organisations on the development of Silver Economy related products in Europe.

Entitled “SME experiences when testing their products/services in transnational markets”, a new workshop will be held on Tuesday 4 December, open to the public at the Gaia headquarters in Bilbao. The event, which you can attend after registering, will try to bring together the experiences of several local companies that develop products and services, including Ideable, in order to respond to the needs of the European Silver Economy market.

Four organisations and projects have joined forces in organising this workshop. On the one hand, the European project ICT4SILVER, which was founded in 2016 with the aim of applying technological innovation in the ageing process, within the framework of southwest Europe.

Another major stakeholder in the combo is the GAIA Electronic and Information Technology Cluster in the Basque Country, which will share with attendees several of their success stories, as is the case of Ideable with Kwido.

To close the loop, Grupo SSI is participating with its innovation division, Home Care Lab, in addition to the Basque Country’s leading technology corporation, Tecnalia.

The aims of the ICT4SILVER workshop are to present the project to the attendees, and to give examples of the support provided to participating stakeholders in the form of pilot projects and living labs. Following the presentation of testimonials, we will discuss the methodologies used, the support received by the project and the identification of possible improvements for the future.

Ideable will focus on Kwido, as one of the solutions selected to be tested in real environments in different European countries. The tests have focused on remote health monitoring functionalities, part of telemedicine services, and the pilot tests have been carried out at the Agence de Développement et d’Innovation de la Nouvelle-Aquitaine (France) and Santa Casa Da Misericórdia Barcelos (Portugal) organisations.

To do this, Kwido has adapted to different versions and languages for the testing process in its international expansion, in order to achieve the same success that it already has in the national market.

EVENT INFORMATION: “SME experiences when testing their products/services in transnational markets”

 📍 Place: Bilbao.  Edificio del Ensanche, Aula 1A, Plaza del Ensanche, Bilbao.

📅 Date and time: Tuesday, 4 December at 09:30am.

📝 Registration here.

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Interview with Iñaki Bartolomé, CEO at Ideable, on Cadena Ser

Blog, Evento, Sala de prensa / 13.11.2018

This week we have been on the air again, specifically on the Cadena Ser programme “De las Ondas a la Red”, talking about the importance of the Silver Economy and ambitious social projects such as zocaalo and IOANNA. 


Our CEO, Iñaki Bartolomé, had an interesting chat with “Hoy por Hoy Bilbao” journalist, Azul Tejerina, in which the potential of a platform such as zocaalo was explained, as well as the importance of using new technologies to promote the active ageing of the elderly.

Here is the transcript of the full interview, which took place on Monday 12th November. If you prefer, you can listen to the recording by clicking on the following link:



CADENA SER: Iñaki Bartolomé, CEO of Ideable, is here with us. Hi Iñaki, how are you?

Today I’m here to present a programme that, if in the first part we were talking about European Consortiums for improving gene health and prognoses, in this case it is also Europe that is knocking on the door of something that is, shall we say, your child; it’s called zocaalo and it is already well established. Look it up if you’re in front of your phone or computer because we are very interested in how to improve the quality of life of the elderly, and that also has a lot to do with you, the guys at Ideable.

How’s the project going, Iñaki?

IÑAKI BARTOLOMÉ: Well, zocaalo is a project that emerged from the AAL programme. Just a few weeks ago the AAL Forum took place in Bilbao, making Bilbao the centre of European attention for everything to do with technology for improving the quality of life of the elderly.

Companies from across Europe take part in this programme with the common goal of using technology to improve the quality of life of the elderly, with the challenge we all have in mind: there are more and more elderly people, they must be looked after and technology must be an ally in this challenge.

CS: Sure, we’re talking about the elderly, but we’re also talking about the people around the elderly. There are an increasing number of people who are over 60, who keep up with the times and have smartphones, but the people who accompany them can also access zocaalo.

What can we find there, if we google it and go to it as we have in the program?

IB: Right now there’s a web portal where we can firstly find apps that have already been certified to be used by the elderly because of their design. They have a variety of tools and controls for phones and tablets which make it easier for the elderly to use them. How do you achieve this? What we do on the portal is offer style guides, and even a code for how to develop applications; we offer help to design these apps.

Companies and organisations that work with the elderly also participate. So, within the consortium there’s a Spanish company, from Madrid, and another Italian organisation, both of which give the elderly a voice in the design of this platform.

“There are more and more elderly people, they must be looked after and technology must be an ally in this challenge”.

CS: It’s very important to know how to listen to them and interpret how they can be helped. For example, in this case, which institutions are being supported? which one is behind it?

IB: There are different countries that are participating in the AAL programme and, in this case, the Provincial Council of Bizkaia has been working with it for some years now. This is also the reason that Bilbao hosted the AAL Forum a few weeks ago at the Euskalduna Conference Centre. So it is doing a very interesting job for companies in the Basque Country that, within the R&D field, are working with the elderly and technology so that we can have this international collaboration. And also for the actual companies and organisations that work directly with the elderly.

CS: Let me give you an example, which is also simple, because we are a local programme and we have a local focus. We have found this space easily: you can find hairdressers, beauty salons, home help services, shops that deliver the shopping for elderly people. Everything is possible here. We don’t want anybody to think this is only about nursing or healthcare…

IB: Of course. In fact, at the end of the day the Silver Economy isn’t only about monitoring health or cognitive stimulation. As part of IOANNA, another of the projects that we have now begun to work on in Europe, what we want to build is a network of specific products and services for the elderly. It has a two goals, firstly, for those people who perhaps can’t leave their home easily but still say “I want to look good and want the hairdresser to come round”, or “I need a chiropodist that comes to my home”, we offer these services that they can receive at home. And secondly, supporting local businesses, which we know are currently having serious problems competing with Amazon or large stores. Yet the elderly are still loyal customers for these local businesses. Of course, you have to know how to stand out and offer specific services for them, such as delivering fruit to their home, or what we were saying before about the hairdresser, the chiropodist or a dentist.

CS: That way we would avoid the “I haven’t seen him around here for a long time…”, which is very common in local shops.

IB: That “active listening” that is being talked about in communities. Well he doesn’t leave the house much but we’re delivering fruit to him every few days, or going to give her a makeover… So here we’re also trying to build a European platform where we put the elderly in touch with these local businesses and shops.

CS: This is called I-O-A-N-N-A. What stage is it at? Will it be up and running soon

IB: The project began this year. European projects are usually long because, firstly, we have to define how we are going to do it, we have to cooperate with companies that work with the elderly, in addition to the elderly themselves. And then we have to pilot it. IOANNA is actually going to be piloted initially in Romania and Cyprus and, based on the results, we will try to promote it in Europe. It’s the same as what happened with zocaalo, which is a project that is now ending on 31st December.

“We’re also trying to build a European platform where we put the elderly in touch with these local businesses and shops”.

CS: It is important to distinguish between them: zocaalo on the one hand and IOANNA on the other hand. Let’s go back to zocaalo. Logging on to zocaalo, in the Marketplace I can see: SOS Deiak, Activi

This Marketplace includes all the applications that have been uploaded and that you have certified?

IB: That’s right. Some are international, and there are a few, like Kwido, that we have developed at Ideable, which we have designed right from the start with the intention of providing accessibility and usability for the elderly.

So, the challenge now is above all for companies developing these programs to go through this process of certification with two aims: to make it clearer, firstly, how apps are designed for the elderly, and secondly, how the apps can be used.

CS: I have the feeling that all of this is here to stay, but those who don’t have access to it should pay attention, because it’s going to be necessary, and we will have to get people on our side. When we say: I don’t know where to find it, I don’t know what I can do… elderly care, health and fitness, productivity, communication, sports, society, travel and guides…All of it can be found here; I understand that all of these categories are growing, right Iñaki?

IB: Yes, we also try to provide help to these groups because in Google Play or in the App Store there are indeed millions of apps, so it is difficult to look for the one that has the best quality. In this case we also try to do this task, and it was created with this objective. Right now we are taking the first steps, but the first steps in a project that is ending and is being launched on the market.

CS: You have some apps which are free, but I have to point out that you have others that are not. Mementia, for example, isn’t.

IB: Yes, some of them do in fact have a small cost. For example, cognitive stimulation, mainly for professionals, has a small cost. But we also try to inform people of this, as much as possible.

“In Google Play or in the App Store there are indeed millions of apps, so it is difficult to look for the one that has the best quality”.

CS: People are informed. In this case it’s 50 euros, but not in the other cases. For example: BusBahnBim. I don’t even know how to pronounce it! It’s about travel, isn’t it?

IB: Yes, it’s an app from another country related to mobility.

CS: Well, there’s a bit of everything, but there’s still more. If someone’s listening and has an idea for an app which is related to the Silver Economy or old age: can they come and upload it?

IB: Of course. They can come and register. What’s more, since we’re still part of the AAL programme this year, it’s free to register and upload an app, certify it, etc. So you should make the most of it before the 31st of December.

CS: Iñaki Bartolomé, CEO of Ideable, we’ll let you get back to work. Thanks for meeting the listeners of Hoy por Hoy Bilbao.

IB: Thank you

You can find out more about the zocaalo and IOANNA projects on their respective websites: and


Ideable Breakfast: round table on industry in the digital age

Blog, Evento / 06.11.2018

Over the course of 2018 Ideable Solutions has held several breakfasts to share technological space and networking coffee. 

This time the Ideable Breakfast on 27th November changes its format to a round table to discuss the situation of our industry in the digital age.

We are celebrating the end of the year for Ideable Breakfasts by changing its format to allow various managers from industrial companies to discuss the reality of the industry and its progress towards digitization.

Is there a 4.0 bubble? Are real savings being made thanks to automation/robotization?

We will try to shed light on the possibilities that technology offers the industry with the help of representatives from the industrial world:

  • Elena Guede Vazquez (Plant Manager at Cementos Lemona),
  • Xabier Uriagereka Pastor (Innovation Manager at I3S),
  • José Ramón Ribate Riaño (Operations Manager at Ilunbe),
  • Xabier Sabalza Laskurain (ex-Manager of Industry 4.0 at Lortek),
  • Francisco García (Area Manager at GE-Opertek),
  • Galder Vizcaya Ugarte (Industrial Manager at ZIV Automation),
  • Enrique Paramá (Marketing Manager at Lantek),
  • Elias Unzueta Etxeita (Innovation Manager at Petronor).

The round table will be moderated by Luis Blanco Urgoiti (General Secretary of Aveq-Kimika).

As well as the questions posed by the moderator, we also hope that the audience will ask the speakers some questions.

The idea for this session arose from the need to create a space for reflection. It is clear that Digital Transformation is becoming increasingly present throughout our industrial world, but it gives rise to great doubts (speed of advances and extent), as well as inconsistencies between industries, and even within companies in the same industry.

We also hope that this round table will clarify whether it is true that there is no alternative to this technological tsunami which will significantly change the way things are done (new business models). We will even be able to find out about needs in terms of human resource skills/capacities.

This round table will take place the day after Ideable participates with its own stand at “Basque Industry 4.0: Meeting point” organized by SPRI in Bilbao.

Prior to this, on 20th November, Ideable is taking part in another round table, with the industry focussing on ‘Does Digital Transformation Exist?’, organised by the Official Association of Engineering Graduates and Industrial Engineers of Bizkaia to reflect on what Digital Transformation implies for the industry.

Later, on 29th November, Ideable and Alegi Team are then organizing another session with the name ‘Active Ageing and Technology’ to give visibility to the elderly and technology.

This breakfast closes the 2018 Ideable Breakfast programme, in which we have had the chance to involve relevant external stakeholders in the technology adoption process. We have also been able to share concerns with our customers and friends about a constantly and infinitely changing world.

The practical information for this event is as follows:

Ideable Breakfast: Round Table on Industry in the Digital Age

Place: Bilbao, BEAZ Bizkaia, Sabino Arana 8, 48013 Bilbao

Date and time: 27th November 2018, 9 am.


  • 9:00 Arrival of participants
  • 9:10 Introduction of the speakers and questions from the moderator
  • 9:45 Audience questions to the speakers
  • 10:00 End of session and networking coffee
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