Viewing posts from: April 2018
Transformación digital Ideable

Ideable is now ready for Digital Transformation and we have appointed a Commercial Director in this new division.

Blog / 24.04.2018

At Ideable, we are aware that new technologies are completely changing the behaviour of society, and they will continue to do so today, tomorrow and always.

They are transforming our lives radically and increasingly quickly, and Ideable doesn’t want to waste time, much less be left behind.

This probably isn’t the first time that you’ve heard about digital transformation, and yes of course it has to do with technology, but it goes beyond this. Having a profile on social networks or a blog, making online sales and even having a website is important, but it is not digital transformation.

It involves a process of company regeneration in all its aspects, so that a company can operate more efficiently and quickly using new technologies as the main tools.

At Ideable, we think that the first thing that companies must do before digitally transforming is to make themselves aware of the range of possibilities that will be opened up on immersing themselves in this world. They should always bear in mind that this new challenge requires continuous change – it should not just happen in the areas of marketing and communication.

Digital transformation is not only based on a technological process, but also involves a cultural transformation and above all a change within organisations.

One of Ideable’s most distinctive characteristics is innovation, as it has already demonstrated in several of its projects. Examples of this are the creation of its elderly care line (Kwido), which is now a benchmark at European level, and its cognitive stimulation digital platform (Kwido Mementia).

In 2012, Ideable took part in the Álava Yuzz programme, and was awarded the prize for best project with Kwido. At that time, Felipe Rebollo Gómez  supported us and was our tutor, participating as a mentor of initiatives in this programme.

Felipe Rebollo

Felipe Rebollo, new Commercial Director 

Owing to his knowledge in LEAN methodologies and his extensive experience in companies in his sector, such as: Cabot Corporation, Grupo Guascor, Sisteplant, Sulzer, Deusto University, Grupo Otua, and more recently at Ilunbe, Felipe understands exactly what Basque industrial companies require. Thus, he became the key element in our immersion in the new era of digital transformation.

People progress and evolve at a greater speed than organisations and right now we are moving in an environment in which our customers are, to a large extent, digital customers. These customers, who prefer to make their purchases on Amazon to going to a high street shop on foot and who use their apps to see the variety of items that each company has, move through the internet like fishes in water, and we should all make the most of this.

But Digital Transformation offers more, which Ideable is now immersed in:

  • Offering online tools to make our relationships with customers more effective (web product configurators, customer loyalty mobile apps, etc.).
  • Integrating new solutions into traditional corporate ERP to improve efficiency in the relationship with suppliers of our Purchasing Departments (order management, documentation requests, etc.).
  • Better understanding the state of production (in plant viewers), and even the allocation of hours in projects and their profitability.
  • Using new solutions for intelligent remote support to reduce costs and travelling.

Challenges motivate everybody at Ideable and to create is our passion. This is why we want Felipe to support us again, to help Ideable also become a benchmark company within the digital world in the age of Industry 4.0.-

Our time is now – digital transformation is waiting for us and will provide us with the opportunity to create new business models, which today we consider essential for developing and becoming more competitive.-

For this reason, we want to take on this challenge to rebuild companies and adapt them to present and (most importantly) future needs. We couldn’t have a better ally at Ideable than Felipe Rebollo to accompany us during this new stage, the main aim of which is to orientate Ideable’s technological solutions to the world of industry, and to cover the needs that our customers are already demanding.

In fact, some large companies such as SMC Europa, ULMA Handling and Guardian Glass have already done it, and we hope to be able to offer that same experience to the rest of Basque industry that wants to accompany us.

Welcome to the age of Digital Transformation!

Visita Cónsul Británico a Ideable

The new United Kingdom Consul visits Ideable

Blog / 18.04.2018

Following his first official visit to Bilbao Council, Nick Greenwood, the recently appointed British Consul in Bilbao, was received at the new Ideable facilities.

Last Wednesday, 11 April, a delegation from the United Kingdom Consulate in Bilbao visited the new Ideable facilities in Barakaldo. The delegation was headed by the recently appointed Honorary Consul in Bilbao, Mr Nick Greenwood, who was accompanied by Maria Fitzpatrick, Trade and Investment adviser and Consular attaché.

Nick Greenwood, the young economist at the head of the British diplomatic delegation in Bilbao, has an extensive professional background. He previously worked as a senior consultant at Analistas Financieros Internacionales, financial attaché at the British Embassy in Madrid and was Public Policy Adviser at Banco Santander. Before working in Spain, he worked for nearly 6 years at the British Treasury and in the United Kingdom’s Ministry of Health. He also has extensive experience in financial regulations and policies, as well as in analysis and consultancy on macroeconomics.

The delegation was received by Iñaki Bartolomé, Ideable’s CEO and Gonzalo Pérez, an Ideable partner. During the visit, they were shown the new Ideable facilities in Barakaldo, where the design and software development work is carried out, and we had the opportunity to explain how the applications in the cloud and mobile apps are created. The visit ended with a meeting to present both the activity that the Consulate carries out in the promotion of bilateral trade relationships and Ideable’s capabilities.

This meeting was happened a month after their meeting with Juan Mari Aburto, the Mayor of Bilbao, where in addition to considering the possible consequences that could arise from the entry into force of Brexit, both parties undertook to continue maintaining current relationships between them.

The visit of the new British Consul gave us a great opportunity as it coincided with the completion of the deployment of the Kwido platform in the Basque Country, in which the Consul showed his interest, as well as in Ideable’s other developments in terms of mobility and on digital transformation. This is an aspect in which both the British Government and the Basque Government have a very special interest and in which Ideable is also now clearly positioned.

Visits at this level provide us with great encouragement and motivate us to continue doing our work in the best way that we know how.

VR Demo

Virtual reality for cognitive stimulation

Blog / 17.04.2018

Kwido meets seniors to test new virtual reality technologies for cognitive stimulation


Last year, the SSI Group carried out a study on the Kwido Mementia platform for 6 months, obtaining very positive results and demonstrating that the platform could be very useful for combating cognitive impairment, both professionally and for more personal and domestic use.

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